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After the industrial addition of SurfaPaint Kirei Paste in conventional paints, the resulting SurfaPaint Kirei is a photocatalytic cool paint with self-cleaning properties. When applied on exterior surfaces SurfaPaint Kirei decomposes organic stains, pollution and prevents mould growth and reflects more than 94% of the incident InfraRed (IR) radiation, saving energy and reducing building heating/cooling costs. Reflectance values are further enhanced by the photocatalytic, self-cleaning effect and remain unchanged for a longer period of time when compared to a conventional paint as it is a weather resistant paint with exceptional coverage, opacity and resistance to UV radiation. Therefore, the original, fresh look of a newly-painted surface remains long after application. When SurfaPaint Kirei is applied on interior surfaces, artificial light activates it and sterilizes airborne or surface-bound microorganisms, deodorizes and improves indoor air quality. The paint is white and can be tinted as pal colour (only with inorganic pigments). SurfaPaint Kirei is a Cool Coating, certified by the European Cool Roofs Council (ECRC).